BRAMPTON, ONTARIO, CANADA, September 14, 2017 /EINPresswire.com/ — A great idea doesn’t always have to change life as we know it. Sometimes a great idea solves a simple problem with a simple solution and in-turn becomes the jumping off point for new ideas and initiatives!
Over a BBQ on a Labor Day weekend, Claudia Harvey and a friend had been discussing how easy it was to ruin their manicured hands in the garden. For women who love to take care of their nails as much as they enjoy gardening, this was a big problem. The concept of Dig It® was born in the backyard over beers.
“It sounds silly but when you look at the investment that women put into their hands and their style, as much as $52 every two or three weeks, only to destroy it the next day when they work in their garden, there was no product for that,” recalls Claudia. “There was nothing like it. So why don’t we create it?”
They soon discovered both industries – hand care and home gardening – were growth sectors, with a huge gap in the market for women who wanted to protect their nails in the garden.
Today, Claudia Harvey is the co-founder and CEO of Dig It Apparel®, which specializes in manufacturing utility gloves for women that protect a woman’s nails in the garden and any DIY project. Dig It’s gloves have an Industrial Design patented pillow-top protector that sits on top of the fingernail inside each fingertip, which cushions the nail with a form fit. The unique design inhibits debris from getting to the nails.
Within six weeks of launching, Dig It had drawn interest from 42 independent retailers across Canada.
But Claudia’s life truly changed when the company pitched on Dragon’s Den, Canada’s version of Shark Tank, where they partnered with investor Kevin O’Leary. Following the broadcast, big box stores like The Home Depot Canada and Lowes expressed interest. In 2010, Dig It shipped its first order.
“Our customers love the product,” says Claudia. “Dig It is a small Canadian company that launched in the recession, and now we are expanding significantly in the US. The only way we can do that is if the consumers continue to love your product and you evolve over time and always look at new opportunities for growth.”
Since her appearance on Dragon’s Den, Claudia has become a public speaker on entrepreneurship and women’s’ empowerment speaking on international stages with influencers such as Tony Robbins and Mark Victor Hansen.
Dig It was the start of Claudia’s entrepreneurial journey and the personal and business growth continues to expand…learning from the best over the years, she’s evolved from “pitcher” to “investor” and invest in other businesses such as Let It Go™ . Claudia also created On The Verge™ to meet the need of business owners seeking advice. On the Verge is a consulting company where any size business can receive advice and guidance in their business.
And giving back is now a huge focus for Claudia. She sits on the international Board of Global Teen Wealth, a non-profit organization dedicated to helping and guiding youth to empower their lives through entrepreneurship.
"I’m grateful that I’m able to provide guidance based on years of accumulated knowledge to impact and change young lives for the better. That is incredibly rewarding.”
CUTV News Radio will feature Claudia Harvey in an interview with Jim Masters on September 18th and September 25th at 2pm EDT.
Listen to the show on BlogTalkRadio.
If you have a question for our guest, call (347) 996-3389.
For more information on Dig It Apparel®, visit http://www.digitapparel.com
For more information on On the Verge, visit http://www.on-the-verge.ca
For more information on Let it Go Retreat, visit http://www.letitgoretreat.com
For more information on Claudia Harvey, visit http://www.claudiaharvey.com
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Source: EIN Presswire