Gift Ideas for Alzheimer’s & Dementia Patients

Comfort Keepers of Montgomery County, the Main Line and Delaware County.

Serving Montgomery County, the Main Line and Delaware County.

Finding a gift for a senior loved one with Alzheimer’s disease or dementia is not always easy.

Searching for the perfect gift for a loved one with Alzheimer’s or dementia does not have to be difficult.”

— Ian Bongaardt, Owner of CK of Montgomery County & the Main Line

SPRINGFIELD, PA, UNITED STATES, December 20, 2018 /EINPresswire.com/ — +

Finding a gift for a senior loved one with Alzheimer’s disease or dementia is not always easy. Fortunately, there are Alzheimer’s gift guides and products that can help make your search stress-free this holiday season. These guides will give you the information you need to purchase a great gift.

Learn more from these gift ideas below for Alzheimer’s and dementia patients.

Gift Ideas for Alzheimer’s and Dementia
Searching for the perfect gift for a loved one with Alzheimer’s or dementia does not have to be difficult.

The Alzheimer’s Association recommends that you first consider what stage of the disease your loved one is in when shopping for a gift for them. As you will see, the choice in gifts for an early stage will be different from ones that are for the late stage of the disease. Thus, the choice of gift depends on the cognitive abilities of your loved one.

In the early stages of Alzheimer’s, for instance, a gift may not be very different from what you’d give your loved one before their diagnosis. There is some memory loss, but it will not detract from the thoughtfulness of your gift. In later stages of the disease, however, sensory stimulating gifts become more important, because the stimulus could bring back some of your loved one’s memories. At this point, your older adult will not be able to recall his or her phone number or even family members names. Since there is a loss communication, you may think this would make it harder to find a great gift. That’s not the case. You can get your elderly parent a blanket, sweater or a picture book. It is easy to make a picture book of your own family photos or you can make one from a collection of photos you gathered from your loved one’s own photo albums.

Here are some gift ideas for Alzheimer’s by stage that you can use when searching for a gift for a loved one this holiday season:

Early Stage Gifts:

Activity books, like crossword puzzles or strategy games. Large piece puzzles will make it easier for assembly. A jigsaw puzzle of a nostalgic scene (e.g. a malt shop) also makes the perfect gift. It will stir up memories, in which you can encourage your loved one to talk about.

Classic movies and television shows than can stimulate your loved one. You can compare your loved one’s favorite movies and television shows with the ones you like. This is a great conversation starter!

CD’s and music that allow your loved one to reminisce and/or a music player.

A memorable photo album or calendar that features special family occasions and family photos. The calendar should be large print, so your older adult can easily tell the day of the week as well as keep track of important dates.
A memory phone that can store photos with the contact information and names of your loved one’s family and friends. It can be dial-less or contain large images as the buttons. The buttons represent family members’ phone numbers as well as ones for fire and police.

You can create a themed gift basket that contains one or more of the above items. An “activity book” basket could contain crossword puzzles, word searches and coloring books along with colored pencils and pens. Another great gift basket theme is “bath and spa day.” It can contain a robe, slippers, bath gel, a battery-operated candle, and scented soap.

Middle Stage Gifts:

Erasable whiteboards that highlight key rooms or areas in your loved one’s home. They are also great for leaving messages and holiday greetings.

A large typed clock that highlights both the date and time. You can get a day clock in various sizes and styles.

Automatic nightlights that will light for your loved one as soon as it gets dark.

An automatic medication dispenser. This will prevent an additional dosage or medication from being dropped and lost.
Simple craft activities that inspire reminiscing. These gifts can include building a birdhouse, a wind chime or an apron. They provide a creative outlet while strengthening coordination skills.

A location device that can track your loved one for when he or she becomes disoriented and wanders. Wandering is a serious concern for dementia patients at this stage. As part of your dementia care, you will need to install extra locks on the front and back doors of your home as safety measures.

Late Stage Gifts:

In the later stages of dementia, sensory stimulating gifts can include:

A fluffy bathrobe or a soft blanket in a favorite color.

Comfortable clothes like sweat suits and shoes with Velcro ties that can make dressing and undressing easier on a loved one. You can also get slippers with velcro ties.

A doll or stuffed animal. They have a calming effect on dementia patients.

Music and CD’s that feature songs from your loved one’s childhood or teenage years.

A fiddle muff, which is a pocket or glove that has items on the inside of it a person can fiddle with. Giving Alzheimer disease patients something to fiddle with has a calming effect on them, just like holding (or petting) a stuffed animal. This sensory stimulation product comes in many colors and sizes.

Many of these holiday gifts can be found in nursing homes that have an Alzheimer’s unit (a floor). On the unit, there are several stations that represent happy memories or life stages for Alzheimer’s patients. One station is of a baby changing table with a lifelike baby doll. This represents when the patient was a new parent. There’s a station with a jukebox containing music from the mid-1950s to the mid-1960s. This is the time period most dementia patients remember the most. There’s also a cooking station with cooking tools and cookbooks. These items bring back memories of cooking, especially a mother cooking for her family or making holiday cookies.

If you still need more information on practical gifts for your loved one, the Alzheimer’s Society of Canada has a list of stores that carry fun dementia gifts. You’ll find a number of great products for every budget, from a large piece jigsaw puzzle and easy-grip gardening tools to weighted stuffed animals and matching games. Whether you are thinking of a photo album or a soft blanket, you’re sure to find a wonderful gift.

Caring for Seniors in Delaware County
Whether it’s Christmas or Fourth of July, our Comfort Keepers are here to provide the care home plan you need for your loved one. We offer a full range of services from dementia and Alzheimer’s to transitioning and interactive caregiving. We are happy to answer your questions regarding care for your loved one during the holidays (e.g. Christmas day) or the best gifts that match your elderly parent’s cognitive skills. Contact us today to schedule a free in-home assessment!

This release was drafted by Results Driven Marketing, LLC: a full-service digital marketing, public relations, advertising and content marketing firm located in Philadelphia, PA.

Related Materials:

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https://springfield-326.comfortkeepers.com/home/home-care-services/aging-veterans-benefit-special-pension-aid-and-att

A good Low-Impact Workout for Seniors
https://kingofprussia-812.comfortkeepers.com/home/blog?article=64&date=2018-08-06&title=a-good-low-impact-workout-for-seniors-receiving-in-home-care

What is Dementia Care?
https://www.ourcaregiversrock.com/dementia-care-properly-treat-disease/

Ian Bongaardt
Comfort Keepers Springfield
+12153938700
email us here
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Source: EIN Presswire

How Marketing To Baby Boomers Unlocks Access To $800 Billion In Capital

92% of baby boomers shop online — and these easy tips will help you hone your marketing strategies to tap into their $80 billion in capital.

NEW YORK, NEW YORK, UNITED STATES, December 18, 2018 /EINPresswire.com/ — Did you know that 92% of Baby Boomers shop online as opposed to brick and mortar stores?

Plus, nearly all Baby Boomers regularly use search engines and email, too. That's right — businesses shouldn't just be focusing their attention on Millennials.

Because this digitally engaged demographic has more disposable income than younger target audiences, modern businesses should contemplate investing marketing efforts into capturing the 54 to 72-year-olds.

However, just because Baby Boomers use the same platforms as other age groups doesn't mean you should use the same old run of the mill marketing efforts.

We sat down with Jeff Millman, Chief Creative Officer of GKV — a leading digital agency that has seen particularly poignant success in marketing to baby boomers.

He shared the leading platforms baby boomers utilize, the marketing content that drives revenue, just how much capital Baby Boomers have to spend on products and more.

DesignRush: GKV provides a large scope of customized digital marketing services. How do you learn about each clients’ brand identity and how does that help you create more effective digital campaigns?

Jeff Millman: It depends on our entry point. We are often tasked with building a brand story from scratch, along with the client. We become immersed in every facet of the business and the corporate culture.

I liken it to being the unseen person who interviews the tribemates on Survivor. The trick is to take all the company’s raw footage, so to speak, and edit it into an engaging and sustainable show.

However, when you’re contracted to work on an existing brand with a history and a management team with a track record, you can’t be arrogant or presumptuous enough to immediately start re-arranging furniture.

We concentrate on really uncovering the true vision and the values of the company and bringing them forward in the communications. Shared values can be communicated in so many ways throughout the user experience. This is especially important to Baby Boomers, who demand to know you’re why, not just your where and how.

DR: It's easy for modern businesses to focus on younger demographics who understand digital interactions, but what is the value of targeting other age groups?

JM: The short answer is that baby boomers have a lot of money. The demographic has 80 million people who control $800 billion worth of capital that they are able to spend. That’s nearly 42% of all after-tax income that moves through the U.S. economy.

At the same time, if you are increasing your older American marketing efforts, it becomes more nuanced. You have to know who you’re talking to.

DR: Tell us about the value of the Baby Boomer demographic – a large generation often called the "me generation." What qualities, behaviors and shopping habits do they exhibit that are beneficial to businesses?

JM: Baby Boomers are online, and they are using social media. And their usage, in terms of percentage, is growing at a faster rate than any other demographic.

Baby Boomers are huge consumers of information on Facebook. About 60% of Baby Boomers read online articles for information, 70% watch videos. And a huge amount of those videos are shared with others in their identity networks. Also, Boomers use smartphones.

They’re exposed to and act on mobile ads. So, the days of just TV, radio and print are over. While Boomers still engage with and respond to traditional marketing tactics, the marketing mix towards baby boomers must include digital.

DR: Do Baby Boomers respond well to advertising and marketing on digital platforms?

JM: Video and social media – especially Facebook – are heavily used by Baby Boomers. And they love to share content, mostly because, as we get older, we are more right-brain-oriented. Family, friends and the general human condition become more interesting and important to us.

DR: Because information consumption and distribution are so big with Baby Boomers, would content marketing be a good marketing tactic to invest in?

JM: Absolutely. First, we have greater attention spans! We’ll hang with interesting video content longer than younger people. And, as I mentioned, we are likely to engage with content in all forms if demonstrates shared values and connects with us emotionally.

DR: How can businesses formulate a marketing strategy that integrates traditional and digital components while still creating a consistent brand experience for Baby Boomers?

JM: The biggest advice, from my point of view, is don’t stereotype the cohort. Baby Boomers share a real zeitgeist of values, born of their revolutionary coming of age years in the '60s and '70s.

But when you’re marketing to them, you’ve got to apply some nuance. Baby Boomers aren’t just older versions of their younger selves.

Therefore, businesses can’t just co-opt the symbols, phrases, and music of Baby Boomers and just attach their logo.

Remember, Baby Boomers have been marketed to all their lives and can smell a sales pitch a mile away. Because of that, authenticity and values matter most to them. Anything that comes across as slick and self-serving will not be well received.

DR: It seems like baby boomers share similar qualities – such as a strong reliance on values – with the Generation Z. Have you found that to be true?

JM: Yeah, it’s funny how that works.

For example, the values that brought so many people to the massive 2016 Women’s March — honesty, fairness, respect for every culture, and, of course, respect for women—are equally important to both Gen Z and Baby Boomers.

In many ways, the path of Generation Z was forged by Baby Boomers.

DR: Tell us about some marketing projects you or your team has worked on that targeted Baby Boomers.

JM: I think the biggest one, in terms of changing the rules of engagement, was GKV’s work for the national rollout of the Medicare Prescription Drug program about 10 years ago.

Prior to that campaign, promoting a new Medicare benefit mostly used earned media and very dry, government language kind of advertising.

Our work was completely different. Because the government — unlike successful companies — has no true north vision or values, we created a campaign vision.

The theme was Help is Here. Help in the form of a new, important benefit. Help in understanding the plan and making an informed decision. And that help was available from many sources — government agencies, advocacy organizations, peers, children, and even grandchildren.

We encouraged beneficiaries and their families to become fully informed and then have meaningful conversations about the new Medicare Prescription Drug plan.

Because it was complicated. And we wanted the friends and the grown children of Medicare beneficiaries to become stakeholders in the enrollment process.

We developed a multi-channel campaign based on information, empathy and engagement, with a strong emphasis on empathy. We injected humor into the equation, because, really… who the hell wants to talk about Medicare and prescription drugs?

My favorite line from the campaign was when a woman, who was sitting at a table with her 65-ish Mom and Dad and explaining something from the Medicare brochure, turned to the camera and triumphantly said, “I just made up for 40 years of disappointing my parents”.

The campaign was incredibly successful, with more enrollment than any other government program in history. And the learning was that any organization – even a government bureaucracy – can succeed by being authentic and human.

Recently, GKV built a campaign for a small health insurance plan in New York. The competitive advantage of the company was human touch and local history vs the giant national health plans.

So, we shot video on the streets of the boroughs, with real people, and clearly demonstrated that the plan takes the time to be present in their neighborhoods and understands what is really important to them.

DR: Do Baby Boomers respond to experiential marketing?

JM: Absolutely. We were doing it with baby boomers before it had the name.

The fundamentals of community outreach haven’t changed.

The nature of structures, the way you can use real estate, how to use video technology, all of that has enhanced the fundamental value of street-to-street, person-to-person communication.

Because of that, GKV is well-versed in all of what is now experiential marketing.

It’s the same song, just a different beat. Our mantra is to go to where Baby Boomers live, work, play and pray – especially for our health insurance clients.

DR: What best practices should businesses follow when marketing to Baby Boomers?

JM: I’d say first and foremost, brands should appreciate baby boomers’ acceptance and use of technology and social platforms.

And when advertising to them, regardless of how much the stock libraries suck, don’t show baby boomers photos of grandpa fishing and grandma gardening. That would be monumentally offensive and stupid.

But — and this is important — don’t contribute to the newly-emerging Baby Boomer stereotype — that being the mountain-climbing, motorcycle-riding, super-Boomer adventurer. That’s nearly as tone-deaf as the rocking chair stuff.

DR: Can businesses effectively target several audiences and age groups at once in their marketing campaigns?

JM: Absolutely. There are many brands doing this successfully.

Prudential is doing a hell of a job, in particular. Not only are they talking about the need to save for retirement to millennials and generation X, but they are also speaking to the freedom you have as someone financially prepared for retirement as a Baby boomer.

Volvo is doing a great job as well. Their recent campaign with a family in a Volvo going to a wedding, then throughout other life stages, doesn’t hit any audience in the head. It connects with everyone. It is a great contemporary statement.

DR: Overall, why should businesses pay better attention to the Baby Boomer generation and how will they drive valuable business growth?

JM: Again, the simple answer is 80 million Baby Boomers with $800 billion dollars of disposable income. And they’re not just spending on things they need—like health care—they’re spending it on things they desire. Travel, technology, cars, experiences, stuff for their grandkids.

DR: Anything else to add?

JM: I firmly believe that to be an effective marketer to Baby Boomers, you have to have some on your team. To have the input of people who have lived – and are still living – a similar life is an enormous advantage.

I’m afraid that too many people who are trying to speak to an older or multigenerational audience are just looking at it through the eyes of a 30-year-old copywriter. And really, there is so much more to draw from. The smart guys should have baby boomers on their teams – and that is something that GKV prioritizes.

Are you ready to expand your target audience to Baby Boomers? Click here to contact GKV and get started on your next marketing campaign.

Plus, discover the best digital marketing agencies around the world on DesignRush.com.

Stephanie M Sharlow
DesignRush
4193566394
email us here


Source: EIN Presswire

Exceed Solar partners with design firm to develop futuristic sustainable community

Sol Spaces are scalable living spaces leveraging smart technology

Community to leverage renewable energy and community food production

Our communities are becoming increasingly self reliant in both energy and food production as a result of climate change.”

— Stanton Pawchuk, cofounder

EDMONTON, ALBERTA, CANADA, December 5, 2018 /EINPresswire.com/ — EDMONTON, ALBERTA, December 5, 2018 – Exceed Solar, a developer of smart, sustainable living spaces and community solutions, is pleased to announce it has partnered with an Edmonton-based design group to develop Canada’s first fully sustainable community of its kind.

The project, located near Pigeon Lake, Alberta, will feature smart living spaces powered by solar energy, and will be focused on sustainability through building micro grid capacity, community gardening and food production for its residents. The project is being spearheaded by Exceed Solar and its partner, Battle Lake Design Group. Together they will form a joint venture company to carry out the project.

Exceed Solar, which builds smart living spaces using cutting edge technology branded under the name Sol Spaces, will supply up to 30 units for the development as well as seasonal greenhouses to aid in localized food production.

Battle Lake Design Group is a full-service design firm specializing in design and development of sustainable residential and smaller-scale mixed-use buildings.

"We have worked with Exceed Solar to provide our extensive knowledge of building systems and cold-climate design to come up with a Net-Zero housing solution," said Arnold Renschler, Managing Director of Battle Lake Design Group. "We know the area, and we're proud to work closely with Exceed Solar on this project."

The proposed community will feature different configurations of the company’s Sol Spaces, ranging from approximately 400 square feet to 1,100 square feet. The Sol Spaces themselves are built with cutting edge green technology, including Insulated Composite Envelope (ICE) panels developed by Manitoba-based Greenstone Structural Solutions.

“This development represents the future of our communities,” said Exceed Solar cofounder, Stanton Pawchuk. “Our communities are becoming increasingly self reliant in both energy and food production as a result of climate change. We are already witnessing rising food costs and supply disruptions, which will further advance the concepts around community gardening and food production.”

The partnership between Battle Lake and Exceed brings together expertise in community development coupled with advanced living spaces that will redefine the future of or communities.

Exceed Solar’s objective is to focus on advanced technology to ensure each building envelope is completely efficient. Sol Spaces also feature smart heating and cooling systems which enables each room to be remotely heated or cooled, saving significantly on energy costs associated with heating the entire home.

The Company’s Sol Space Greenhouses will also be a central focus of the development, enabling residents to produce their own food with capacity to grow in commercial quantities to generate revenue for the community, which can then be invested in expanding the capacity of the micro grid.

“The community demographics line up perfectly,” explained Pawchuk. “Millennials are looking for smaller, more affordable homes and recreational properties, while the baby boomers are seeking retirement properties within an hour distance from any major centre.”

The Sol Village at Pigeon Lake, which will be located approximately 50 minutes from the City of Edmonton, will be officially unveiled in the Spring of 2019 with the area structure plan and design concepts detailing each component of the community.

ABOUT EXCEED SOLAR

Exceed Solar creates sustainable, scalable living spaces and community solutions by leveraging renewable energy and smart technologies. Branded under the name “Sol Spaces,” Exceed’s modern living spaces are the next generation of housing solutions, incorporating scalability, sustainability and renewable energy to become the most efficient living spaces available on the market.

Stanton Pawchuk
Exceed Solar
+1 780-752-3605
email us here


Source: EIN Presswire