How to smash out of the box and win customers

Meet the man who cartooned Albert Einstein for decades. Ileana Strauss, July 2016

How can we think "outside the box" to make improved customer experience a reality?

Creativity requires the courage to let go of certainties”

— Erich Fromm

MIAMI, FLORIDA, UNITED STATES, February 22, 2019 / — ADEN University Matilde Lanati PHD

History shows us how different thinkers and doers from all fields, whether it is science, literature or engineering have made valuable contributions to the human development because they dared to challenge the reality.
Christopher Columbus, Leonardo Da Vinci,Einstein, Dr. Rene Favaloro, Steve Jobs and Mark Zuckerberg to mention just a few, had the courage to build unconventional solutions.
Thinking outside the box means daring to conceive of perspectives and realities that go beyond what is known, what is rationally possible and creates real innovations.

Outside-the-box thinking refers to creative thinking. It requires a willingness to go beyond normal boundaries and usual approaches. Some companies, such as Blockbuster or taxi companies in general have remained inside the box. As a result, they have disappeared or their competitive spectrum has been put at risk.
Outside-the-box thinking is a competence highly valued by the labor market and although deeply sought after it is not always found. All great discoveries such as fire, the wheel, medicine, commercial space travel or drones that transfer blood or food to a hospital in Africa are the result of people who dared to challenge the status quo.
Have you ever wondered what makes the difference between disruptive and traditional managers?

Disruptive managers can find answers to unsolved problems. They dare to take risks, they are adventurous, and they continue in spite of difficulties, they aim to beat the market without fear of trying new things.

Creative thinkers can:

• Go against the current
• Tolerate criticism when the arguments are valid
• Inspire their teams to a shared success

But these abilities can be stifled sometimes. Organizations frequently make decisions based on financial data, which is necessary, but it is not the only data to consider. Breaking the mold and navigating through the customer’s preferences, creating new demands, discovering untapped opportunities. Therefore, if the value of people who think outside the box were considered, decisions would be more customer-oriented and companies would become more profitable and competitive.

Breaking the box means daring to think of different scenarios that will allow us to break away from logic and to remove, replace and intensify thoughts and actions that will strengthen leadership.
Innovative companies encourage their customer facing staff to make decisions by sharing their viewpoints with other support areas. This outside-the-box model motivates staff, it calls upon them to have dynamic perspectives and to find solutions from a menu of options. This fosters flexibility and allows them to comply with processes faster or to create new ones with fewer resources and delivering better results.

When we manage to make staff feel that they “belong”, their tasks come to life, and they give us their commitment in return. But when they only have to comply with the procedures required by the company, it is difficult to achieve extraordinary results.

Allowing ourselves time to listen to our collaborators, to understand their difficulties, to accompany them in setting shared goals and giving them freedom to map out a path fosters a sense of belonging. In this way, it is easier to spot the lighthouse at the tip of the peninsula, to sail through ambiguous and uncertain waters, to dissipate the fog of the market in order to transform the future and reach a safe harbor: the holy grail of business, leadership and profitability.

How to broaden the spectrum to entice customers?

The big challenge is to create and sustain a proposal of Value, since it is a springboard to enticing customers.

The following are some practical actions that will help us to achieve our goal:
• Deepening our Self-awareness by identifying how our development is being hindered: beliefs, prejudices, rigidness preconceptions.

• Knowing the best practices in industries other than ours. Reading articles, blogs, notes, cases produced by different sectors to learn from them. In summary, opening our minds to knowledge and accept something different to emulate it or improve it.

• Reinventing ourselves in knowledge. Exploring knowledge that has nothing to do with our field of expertise: gardening, dancing, flying drone, trying something new.

• Nurturing ourselves with innovative and interesting resources: films that cover different genres, science fiction books, graphic novels, adventure stories about heroes and villains, different resources that can be helpful to analyze how aversion to change can be overcome.

• Starting with the goal and going backward: Analyzing the steps taken to go through the whole process, evaluating what was done well and what needs to be changed.

• Playing games: Daring to become a child and play with our hands, assemble models, build sand castles. This is important to observe their capacity to solve problems quickly and their different way to achieve results and their ability to start over.

• Achieve the A-Ha Moment
According to the (2019) AHA Moment is: "The outside spiritual force that provides the breath of life, the spark of consciousness and synergy"

How to know if we are inside or outside the box?

Outside-the-box thinking must be based on Self-awareness if we are to lead others, whether our teams, suppliers or customers.

Melinda Fouts (2016) highlights that we can use two instruments to develop self-awareness – Emotional Quotient Inventory (EQi – 2.0) and Myers Briggs Type Inventory (MBTI).
These assessments complement each other. The first one explores 15 competences while the second one facilitates personal knowledge growth and shows us how interact with others. If we want to win customers, it is essential to analyze situations with an open and exploring mind.

Benefits of outside-the box thinking include:
• Transforming problems into opportunities
• Being part of the solution
• Allowing ideas
• Becoming change-oriented
• Increasing adaptability and flexibility
• Decreasing stress
• Recognizing and rewarding effort
• Facilitating collaborative knowledge
• Creating a corporate synergy that strengthens leadership
• Designing and implementing new differentiating experiences for stakeholders
• Applying Artificial Intelligence

So dare to get out of the box since…

"Creativity is intelligence having fun"
Albert Einstein

Sarah Collins
ADEN University
+1 786-200-7701
email us here

Source: EIN Presswire

Best New Vegetable Seeds for this Year’s Garden

best new vegetable seeds honeycomb tomato

Honeycomb Tomato from Burpee produces dozens of flavorful golden-orange cherry tomatoes.

best new vegetable seeds zucchini spineless perfection

Spineless Perfection Zucchini is a new hybrid with delicious flavor and greater disease resistance.

best new vegetable seeds slovana pepper

‘Slovana’ Pepper produces a nonstop crop of tasty, neon-golden sweet peppers.

For 2019, seed companies have introduced an impressive selection of new vegetable seed varieties including new tomatoes, peppers and zucchini.

Seed companies do a great job of introducing new vegetable varieties every year. For 2019, there are new varieties of tomatoes, peppers, zucchini and more.”

— Randall D. Schultz,

COLORADO SPRINGS, COLORADO, UNITED STATES, February 15, 2019 / — Every spring, gardeners begin to dream of a new gardening season. Seed catalogs and websites bring the promise of a bountiful crop of new vegetable seeds and plant varieties to grow. This spring is no different, with lots of new vegetable varieties and seed collections to entice new and experienced gardeners alike.

For 2019, seed companies have introduced an impressive selection of new vegetable seeds. Some of these new vegetable varieties put a new spin on garden favorites. Others bring back heirloom selections that have a long history of outstanding garden production.

Sometimes the best new vegetable seeds offer bigger harvests and better hardiness. Sometimes the appeal is a different color, or a new variety designed especially for small gardens or container growing.

Here is a roundup of the best new vegetable varieties for gardeners and lovers of fresh garden produce.

Cherry Tomatoes with the Sweet Taste of Honey
Cherry tomatoes are a popular choice for backyard vegetable gardens. These vining plants produce a huge harvest of small tomatoes that start ripening in mid-summer keep coming until the first frost. Honeycomb Tomato gets its name from the profusion of sweet golden-orange cherry tomatoes each plant produces. The vines grow 6-7 feet long and the clusters of fruit are 12-15 inches long.

The petite golden-orange tomatoes are full of flavor—and they have a sweet taste that is reminiscent of honey. The bite-sized ½ ounce tomatoes are perfect for adding to salads or for snacking right off the vine. A packet of seeds sells for $6.99 or three starter plants sell for $18.99 from

Delicious Zucchini with Disease Resistance
Zucchini Spineless Perfection is a new hybrid variety that combines the tasty flavor of the popular Spineless Beauty with the added benefit of greater disease resistance. Spineless Perfection is resistant to powdery mildew, watermelon mosaic virus and zucchini yellow mosaic virus. The plants are very easy to grow, and the fruits are easy to harvest. Zucchini Spineless Perfection produces delicious fruits that are great when sautéed or roasted on the grill—and are scrumptious when used for zucchini bread, zucchini noodles, and more.

Zucchini Spineless Perfection is a fast-growing variety that will start producing delicious zucchinis just 40 days after planting. Sow the seeds one inch deep directly into garden soil after the danger of frost has past. A packet of seeds sells for $3.95 from

A Nonstop Harvest of Sweet Peppers
Peppers are dependable producers in a backyard garden. Fresh homegrown peppers are a delicious addition to salads and veggie trays, and peppers can be used to enhance a wide range of cooked dishes. A ‘Slovana’ Pepper plant produces a nonstop summer harvest of tasty, neon-golden sweet peppers. This new variety is a compact grower, with plants reaching just 17-26 inches tall. These plants fit nicely into small garden spaces and also grows well in containers.

A ripe ‘Slovana’ pepper is 6 inches long and 2 inches wide that starts out light green in color but matures to a handsome pale yellow. The 4½-ounce fruits boast a rich pepper flavor with a delicate sweetness that’s delicious both fresh or roasted. A packet of ‘Slovana’ Pepper seeds sells for $6.29 or three starter plants sell for $18.99 from

A Classic “Butter Bean” Makes a Comeback
It’s time for Butter Beans (also commonly know as lima beans) to make a well-deserved comeback. Sieva Carolina Butter Beans are an heirloom variety dating back to the early 19th century. According to historical records, Thomas Jefferson, the third president of the United States, grew them for their excellent flavor.

Sieva Carolina Butter Bean plants produce an abundant crop of tender, creamy-white beans This variety is cold resistant, so it can be planted early in the season. It’s also a fast-bearing pole bean that produces just 65-80 days from sowing seeds in the garden. And the beans keep coming and coming until the first frost. A packet of seeds sells for $2.50 from

Carrots in a Rainbow of Colors
There’s nothing wrong with orange carrots. But sometimes the best new vegetable seeds for your garden are something completely different. Take the Rainbow Blend Carrot seeds for example. This combination of heirloom garden seeds contains carrots in a literal rainbow of colors. They can be harvested as gourmet baby carrots, or they can be grown to their full mature size. This assortment includes these varieties: Atomic Red, Cosmic Purple, Solar Yellow, Lunar White and Bambino. Every one of these varieties looks and tastes great. A packet of seeds sells for $2.75 from Larger quantities of seed are also available for larger gardens.

Biodegradable Seed-Starting Pots Eliminate Transplant Shock
Gardeners who live in a cold climates often start seeds indoors well before the last frost date. This gives them a jump-start on their gardens, which can increase the yields of plants such as tomatoes and peppers.

To give seeds the best possible start, plant them in a biodegradable and natural seed-starting pot. CowPots seed-starting pots are made from composted cow manure from a dairy farm in Connecticut. (Hence the name, CowPots!) These natural pots allow seedlings to grow a bigger root mass, which results in healthier plants. Using these biodegradable pots eliminates transplant shock because the entire pot can be planted in the ground. Plus, the CowPots naturally decompose to provide nutrients for the plant. CowPots are available in a wide range of sizes at fine garden centers and online at and

Randall Schultz
Schultz Communications
+1 505-220-4327
email us here

Source: EIN Presswire

United States Direct Selling Market Competition Status, Size, Growth and Major Manufacturers 2019-2023 has been added report of “Direct Selling in the US” to its Research Database.

PUNE, MAHARASTRA, INDIA, February 14, 2019 / — has been added report of “Direct Selling in the US” to its Research Database.


Direct Selling Market US 2023

Since 2016, beauty brands have been driving growth in direct selling, with three of the leading five brands in value sales offering beauty products. Brands such as Jeunesse Global and Rodan + Fields posted strong triple- or double-digit value growth throughout the review period. Even as new players entered the channel, the consumer base continued to grow, without any signs of decreasing in the near future. New brands specialising in shaving and male grooming are expected to enter the channel and…

The Direct Selling in USA report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics Direct Selling, Consumer Health Direct Selling, Food and Drink Direct Selling, Home Care Direct Selling, Home Improvement and Gardening Direct Selling, Homewares and Home Furnishings Direct Selling, Media Products Direct Selling, Other Direct Selling, Personal Accessories and Eyewear Direct Selling, Pet Care Direct Selling, Traditional Toys and Games Direct Selling, Video Games Hardware Direct Selling.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Direct Selling market;

Pinpoint growth sectors and identify factors driving change;

Understand the competitive environment, the market’s major players and leading brands;

Use five-year forecasts to assess how the market is predicted to develop.

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It has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, It has a unique capability to develop reliable information resources to help drive informed strategic planning.

Major Key Points in Table of Content:



Beauty Brands Drive Growth and Innovation

Ethical Consumers Demand Greater Transparency From Brands

Competition From Essential Oils

Competitive Landscape

E-commerce Gaining Ground

Brand Ambassadors Key for Consumer Base Growth

Rodan + Fields Strengthens Its Lead

Channel Data

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Executive Summary

Soaring Consumer Confidence Propels US Retailing Sales Upwards in 2018

Retailers Leverage the Scale of Store-based Networks To Boost Digital Sales

Growth in US Suburbs and Exurbs Defies the Global Urbanisation Trend

Sears Teeters on the Brink of Liquidation

Competition Emerges From Unexpected Retail Channels

Operating Environment

Informal Retailing

Opening Hours

Summary 1 Standard Opening Hours by Channel Type

Physical Retail Landscape

Cash and Carry


Payments and Delivery

Emerging Business Models

Market Data


Norah Trent
WiseGuy Research Consultants Pvt. Ltd.
646 845 9349 / +44 208 133 9349
email us here
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Source: EIN Presswire

Cordless Power Tools Market: Global Share, Size, Trends and Growth Analysis Forecast to 2019-2023

Wiseguyreports.Com Adds “Cordless Power Tools -Market Demand, Growth, Opportunities and Analysis Of Top Key Player Forecast To 2023” To Its Research Database

PUNE, MAHARASHTRA, INDIA, February 7, 2019 / — Cordless Power Tools Industry


The Asia-Pacific Cordless Power Tools market will reach xxx Million USD in 2018 and CAGR xx% 2018-2023. The report begins from overview of Industry Chain structure, and describes industry environment, then analyses market size and forecast of Cordless Power Tools by product, region and application, in addition, this report introduces market competition situation among the vendors and company profile, besides, market price analysis and value chain features are covered in this report. 

Company Coverage (Sales Revenue, Price, Gross Margin, Main Products etc.): 

Stanley Black & Decker 
Hitachi Koki 
Festool (TTS) 
Milwaukee Electric Tool (TTI) 
Copper (Eaton) 

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Product Type Coverage (Market Size & Forecast, Major Company of Product Type etc.): 
Electric Type 
Pneumatic Type 
Engine Driver Type 
Hydraulic Type 
Powder-Actuated Type 

Application Coverage (Market Size & Forecast, Different Demand Market by Region, Main Consumer Profile etc.): 
Residential Application 
Construction Field 
Industry Field 
Gardening Field 

Region Coverage (Regional Production, Demand & Forecast by Regions etc.): 
Japan & Korea 
Southeast Asia 

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Table of Content 

1 Industry Overview 
1.1 Cordless Power Tools Industry 
1.1.1 Overview 
1.1.2 Development of Cordless Power Tools 
1.2 Market Segment 
1.2.1 By Product Type 
1.2.2 By Application 
1.3 Asia-Pacific Overview 
2 Major Companies List 
2.1 Bosch (Company Profile, Products & Services, Sales Data etc.) 
2.2 Stanley Black & Decker (Company Profile, Products & Services, Sales Data etc.) 
2.3 Makita (Company Profile, Products & Services, Sales Data etc.) 
2.4 Hilti (Company Profile, Products & Services, Sales Data etc.) 
2.5 Hitachi Koki (Company Profile, Products & Services, Sales Data etc.) 
2.6 Festool (TTS) (Company Profile, Products & Services, Sales Data etc.) 
2.7 Snap-on (Company Profile, Products & Services, Sales Data etc.) 
2.8 Husqvarna (Company Profile, Products & Services, Sales Data etc.) 
2.9 Interskol (Company Profile, Products & Services, Sales Data etc.) 
2.10 Duss (Company Profile, Products & Services, Sales Data etc.) 
2.11 Baier (Company Profile, Products & Services, Sales Data etc.) 
2.12 Collomix (Company Profile, Products & Services, Sales Data etc.) 
2.13 Metabo (Company Profile, Products & Services, Sales Data etc.) 
2.14 Milwaukee Electric Tool (TTI) (Company Profile, Products & Services, Sales Data etc.) 
2.15 Copper (Eaton) (Company Profile, Products & Services, Sales Data etc.) 
3 Market Competition 
3.1 Company Competition 
3.2 Regional Market by Company 
4 Cordless Power Tools Market by Type 
4.1 By Type 
4.1.1 Electric Type 
4.1.2 Pneumatic Type 
4.1.3 Engine Driver Type 
4.1.4 Hydraulic Type 
4.1.5 Powder-Actuated Type 
4.2 Market Size 
4.3 Market Forecast 
5 Market Demand 
5.1 Demand Situation 
5.1.1 Demand in Residential Application 
5.1.2 Demand in Construction Field 
5.1.3 Demand in Industry Field 
5.1.4 Demand in Gardening Field 
5.1.5 Demand in Others 
5.2 Regional Demand Comparison 
5.3 Demand Forecast 
6 Region Operation 
6.1 Regional Production 
6.2 Regional Market 
6.3 by Region 
6.3.1 China By Type By Application 
6.3.2 Japan & Korea By Type By Application 
6.3.3 India By Type By Application 
6.3.4 Southeast Asia By Type By Application 
6.3.5 Oceania By Type By Application 
6.4 Regional Forecast 
7 Marketing & Price 
7.1 Price and Margin 
7.1.1 Price Trends 
7.1.2 Factors of Price Change 
7.1.3 Manufacturers Gross Margin Analysis 
7.2 Marketing Channel 
8 Upstream & Cost 
8.1 Upstream 
8.2 Cost 
9 Industry Environment 
9.1 Policy 
9.2 Economics 
9.3 Sociology 
9.4 Technology 
10 Research Conclusion 

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Source: EIN Presswire