Phaze Concrete Gives Tips to Affordably Turn a Patio into an Outdoor Oasis

A home is a sanctuary and with these tips from Phaze Concrete, you will be able to turn your patio into an oasis.

CEDAR CITY, UTAH, USA, January 11, 2019 / — The pride and love an owner has for their home are directly related to how they feel while they are there. Some people believe that their home is a burden, while others are thankful to have a roof over their head. Others, however, make their home their own, private getaway. After all, a home is the core of a person’s life. It is where many memories are made, where you live with loved ones and the truest expression of oneself. Therefore, it is important to focus on all aspects of your home. This includes the patio.

Phaze Concrete has seen a lot of patios. Over the years, the company has developed tips. Between working on them and witnessing how a patio makes a house come together, Phaze Concrete has realized what works. Here are some simple, affordable tips to turn a patio into an outdoor oasis.

Build a Cabana

Building a Cabana might sound expensive, but it does not have to be. Use some wood, some PVC pipe, and a little outdoor material to create your Cabana. The size and height are up to you; all that matters is that it is enjoyed. This is a great way to keep out of the sun, while still enjoying the day. Plus, simply having a Cabana makes the patio sound exotic.

Get Crafty with Concrete

There are many different design ideas that are affordable but take some imagination. Putting down colored concrete pavers add a unique, cheerful touch to your patio. If color is not exactly up your ally but you still want to be unique, create a checkered chess-board. This opens a lot of opportunities. It can be a simple decoration or, for the fantasy enthusiasts out there, you could play with it. There are many other designs, but ultimately, there is a lot of ways to easily and affordably excel your patio. Much of that can be accomplished with the placement and hue of the concrete.

Get Your Gardening On

Creating a flourishing garden is a rewarding way to make a patio blossom into your dream outdoor living space. Whether you are a flower, vegetable, or succulent person, it is fun and affordable to focus on a patio. While this does take a little bit of a green thumb and a commitment, having a garden can add color and life to your patio.

To close, Phaze Concrete has found that a happy homeowner utilizes all that they have at their disposal. From the mailbox to the farthest fence post on their property, they make every inch their own. This includes the patio. The best place in the world for a person should be their home. However, that is impossible if they do not feel as though they have made their home into their own, personal piece of paradise. These inexpensive, simple tips will help turn even the most obtuse patio into a wondrous oasis.

Bryan Powers
Web Presence, LLC
+1 7863638515
email us here

Source: EIN Presswire

Medical doctor and researcher Dr. Paul Norwood publishes guidance & advice for people suffering from Diabetes

Blog of Paul Norwood, doctor specializes in specializes in endocrinology, diabetes and metabolism

Blog of Paul Norwood, doctor specializes in specializes in endocrinology, diabetes and metabolism

Clinic of Paul C Norwood MD in Fresno CA, specializes in endocrinology, diabetes and metabolism

Clinic of Paul C Norwood MD in Fresno CA, specializes in endocrinology, diabetes and metabolism

Dr Paul Norwood on Improve U Program, Fresno, California

Dr Paul Norwood on Improve U Program, Fresno, California

Website of Paul Norwood MD Fresno California

Website of Paul Norwood MD Fresno California

Dr Paul Norwood, Fresno, California

Dr Paul Norwood, Fresno, California

In the U.S. alone, about 30.3 million people suffer from diabetes (as of 2015). Dr. Paul Norwood published a guidance on this subject.

Valley Endocrine and Research (N/A:N/A)

no one plays a more central role in managing your diabetes than you. You should seek help from a doctor and discuss the best way to care for your condition and stay healthy”

— Dr. Paul Norwood, Valley Endocrine clinic in Fresno, California

FRESNO, CALIFORNIA, UNITED STATES, January 10, 2019 / — Diabetes mellitus, commonly called “diabetes,” is a group of metabolic disorders with high blood sugar levels over a long period of time. Serious long-term complications include cardiovascular disease, stroke, chronic kidney disease, foot ulcers, and damage to the eyes. See

Medical doctor and researcher Paul Norwood, MD has published a new informational article on managing diabetes. The complete article will be published on the Blog of Dr. Paul Norwood at

Let’s start with a few numbers. According to the American Diabetes Association (as of 2015):

• 30.3 million Americans (9.4% of the population) had diabetes.

• Approximately 1.25 million American children and adults have type 1 diabetes.

• Of the 30.3 million adults with diabetes, 23.1 million were diagnosed, and 7.2 million were undiagnosed.

• The percentage of Americans age 65 and older remains high, at 25.2%, or 12.0 million seniors (diagnosed and undiagnosed).

• New Cases: 1.5 million Americans are diagnosed with diabetes every year.

• Prediabetes: In 2015, 84.1 million Americans age 18 and older had prediabetes.

Source: American Diabetes Association,

Diabetes is disease characterized by high sugar/glucose levels in your blood. Glucose is generally found in the foods you eat. The hormone insulin helps this glucose to enter your cells, and release energy. As per the CDC, there are currently 30.3 million people in America that suffer from diabetes. Diabetes can further be broken down in Type 1, Type 2 and Gestational Diabetes.

Type 1 diabetes happens when your body cannot make insulin. People suffering from Type 1 diabetes need insulin shots on a daily basis. Type 2 diabetes happens when your body cannot use or make insulin too well. In this case, you are required to take medicine or insulin shots to manage your diabetes. This type of diabetes is the most prevalent.
Finally, gestational diabetes is a kind of diabetes that happens to some women when they are pregnant. It usually goes away once they give birth, but even so, these women are at a higher risk of acquiring diabetes at a later point in their life.

How Can You Manage Your Diabetes?

Dr. Norwood notes that no one plays a more central role in managing your diabetes than you. You should seek help from a doctor and discuss the best way to care for your condition and stay healthy. Some key steps for managing diabetes are:

Step 1: Know the ABCs of Your Diabetes

When you have diabetes, there are three main things to take care of:

a. The A1C Test: The A1C test is a blood test used to measure your blood glucose level over a period of 3 months. Ideally, the result for this test should be below 7, but you should ask your doctor for specifics as it can be different for everyone.

b. Blood Pressure: Your blood pressure is defined as the force of circulating blood on the walls of your blood vessels. The blood pressure goal for a diabetic is below 140/90 but as is the case with the A1C test, it may be different for you. Maintaining your blood pressure at normal levels is very important because a high blood pressure means more work for your heart. This can go on to cause a stroke, a heart attack, and damage your eyes and kidneys.

c. Cholesterol: The cholesterol in your blood can be broken down into 2 parts. LDL is the ‘”bad cholesterol”. This can accumulate and block your blood vessels, causing a stroke or heart attack. HDL is the “good cholesterol”. It helps remove LDL from your blood vessels. As far as the ideal level of LDL and HDL is concerned, the answer varies for everyone, and your doctor will be able to advise you better on this.

Step 2: Cope With Your Diabetes

a. Manage your stress: Stress causes your blood sugar levels to rise. Learn ways to control your stress. This can be done by doing breathing exercises, going on a walk, gardening, meditating, or listening to music. You can also seek help from a mental health counselor, a friend or family member, or a support group.

b. Eat well: Work with your doctor and come up with a meal plan that helps support your condition. Choose low-calorie foods and avoid foods having trans fat, saturated fat, salt and sugar. Foods that are high in fiber, like breads, whole grain cereals, rice, crackers or pasta are very good for you. You must also include a lot of fruits and vegetables in your diet as well as, low-fat milk and cheese. Try to consume water over juices and carbonated beverages.

c. Be active: Being active is a general necessity to lead a healthy lifestyle but it has numerous additional health benefits for diabetics. You can start by going on short walks at least 3 times a day. Allocate 2 days to building your muscle strength. You can do this by using stretch bands, doing yoga, gardening, or trying push-ups.

d. Set a routine: Developing some daily habits can go a long way in managing your diabetes. For one, check your feet for blisters, cuts, swelling and red spots, on a daily basis. Contact your doctor or health care team at once if you have any sores that do not disappear. You must also maintain your oral health by brushing and flossing every day. If you smoke, then you must quit right away. You must also make a habit of checking your blood sugar once or twice a day. Keep a record of these results to show to your doctor when you pay a visit.

Step 3: Getting Routine Care

Keep in touch with your doctor and your healthcare team. Pay your doctor a visit at least twice a year so that you are up to date with your condition. If any problems are found, regular visits can help treat them on a timely basis.

At each visit, you must get:
* A blood pressure check
* A weight check
* A foot check
* A review of your health plan

Besides this, you must get an A1C test done at least twice a year. If the result is often over 7, the frequency may have to be increased.

You’ll also need to get the following done, once a year:
* Cholesterol Test
* Dental Exam
* Eye exam in case of eye problems
* Complete foot exam
* Flu shot
* Blood and urine test in case of kidney problems

You can also consider getting the following shots at least once in your life:
* Hepatitis B shot
* Pneumonia shot

Diabetics may get careless about their condition. Proper management of diabetes can help you live a near-to-normal life, but neglect may result in serious repercussions. Keeping your blood sugar levels as close to normal as possible has the following benefits:
* You have more energy
* You feel less thirsty and tired
* You heal faster
* You have fewer bladder and skin infections

Managing your diabetes will also help you avoid serious health problems such as:
* Stroke or heart attack
* Nerve damage, this is usually characterized by pain, numbness or a tingling sensation in your hands and feet
* Kidney problems which may lead to kidney failure
* Eye problems which may lead to losing your eyesight
* Oral cavity infections which may cause tooth decay or gum disease

The complete article will be published on the Blog of Dr. Norwood at

About Paul Norwood, MD

Dr. Paul Norwood leads the team at Valley Endocrine in Fresno, California. Valued by his community for his caring and kind personality as well as his skills as a physician, Dr. Paul Norwood is also respected nationwide for his expertise as an endocrinologist. In 1993, Dr. Norwood founded Valley Endocrine Clinic, which specializes in endocrinology, diabetes and metabolism, as well as Valley Research, which does clinical trials.

Video: Dr. Paul Norwood M.D. of Valley Research discusses treatments and medicine to treat conditions like diabetes, chronic migraines,

Colleen Saliba, NP
Valley Endocrine and Research
+1 559-306-6099
email us here
Visit us on social media:

Dr. Paul Norwood M.D. of Valley Research discusses treatments and medicine to treat conditions like diabetes, chronic migraines

Source: EIN Presswire

Ahlers & Ogletree's New Year's Signature Estates Auction, Jan. 12-13 in Atlanta, will be packed with 1,144 quality lots

14kt white gold aquamarine and diamond necklace set with a 38-carat aquamarine (est. $25,000-$35,000).

Royal Copenhagen 93-piece porcelain dinner service for twelve in the Flora Danica pattern (est. $50,000-$70,000).

Ming Dynasty scroll made from ink and pigment on silk, after Qiu Ying (Chinese, circa 1494-1552) (est. $10,000-$15,000).

Untitled figural landscape by Raoul Dufy (French, 1877-1953), one of two watercolors by Dufy in the sale (est. $20,000-$40,000).

Unsigned, bust-length oil on canvas Portrait of a Lady by Sir Joshua Reynolds (British, 1723-1792) (est. $15,000-$25,000).

A 93-piece Royal Copenhagen porcelain dinner service for twelve and two figural watercolor paintings by the French painter Raoul Dufy are expected top lots.

ATLANTA, GA, UNITED STATES, January 7, 2019 / — A 93-piece Royal Copenhagen porcelain dinner service for twelve in the Flora Danica pattern, two figural watercolor paintings by the renowned French painter Raoul Dufy (1877-1953), and a 38-carat aquamarine necklace from the collection of the late Lily Langtree are a few expected top lots in Ahlers & Ogletree’s New Year’s Signature Estates Auction slated for the weekend of January 12th and 13th, online and in the Atlanta gallery at 700 Miami Circle.

The Saturday-Sunday auction will be packed with 1,144 quality lots, mostly pulled from prominent local estates and collections. Included will be lovely period antiques, fine art by noted artists, silver, Asian arts, period furniture, fine estate jewelry and more. Online bidding is provided by,, and

Start times will be 10 am Eastern both days. The Royal Copenhagen 93-piece porcelain dinner service for twelve in the Flora Danica pattern carries the catalog’s highest pre-sale estimate, at $50,000-$70,000. Each piece is marked to the underside with the maker’s mark and each piece has the hand-painted Latin name of the plant species that’s depicted.

The untitled (Chevaux a Deauville) figural landscape by Raoul Dufy depicts onlookers at a horse race below a hillside town. The painting was rendered in watercolor and gouache on paper and is signed lower right. It’s nicely housed in a 26 inch by 32 inch frame and is expected to bring $20,000-$40,000. Dufy was a Fauvist painter and brother of Jean Dufy.

The 14kt white gold handmade aquamarine and diamond pendant and chain set features a 38.27-carat medium-blue aquamarine surrounded by 53 one-carat tw diamonds on a 24-inch chain. An accompanying document describes the necklace as being “from the collection of the late Lily Langtree” (1853-1929, the British-American socialite-actress-producer), and it was “displayed at the Paris Exhibition of 1925” (est. $25,000-$35,000).

European furniture will feature a George II-style marble-top and gilt bronze library (or dining) table, made in the 20th century in the manner of William Kent, having a Greek key frieze centered with a mask on eight square tapered and fluted legs (est. $15,000-$20,000); and a rare set of eight Irish-made Queen Anne dining chairs (six from the early 18th century and two later models), appraised in 1987 for $65,000 (est. $15,000-$20,000).

An unsigned, bust-length oil on canvas Portrait of a Lady by British painter Sir Joshua Reynolds (1723-1792), possibly of Lady Charlotte Johnston, housed in a 32 inch by 28 inch frame, is expected to realize $15,000-$25,000. Also, an oil on canvas genre scene by Ivan Trutnev (Russian, 1827-1912), depicting two workmen shooing away stray dogs, artist signed and unframed at 28 ¾ inches by 21 ¾ inches, should make $7,000-$9,000.

Wonderful original oil on canvas paintings by listed French artists will be plentiful and will include the following works:

• L’Hiver a Pomponne by Henri Lebasque (1865-1937), painted in 1906 and signed lower right, an Impressionistic landscape rendering depicting a view on a river in winter, with the canvas measuring about 23 ¾” by 28 ¾” (est. 20,000-$40,000).
• Place de la Bastille, by Edouard Cortes (1882-1969), signed lower left, depicting a Parisian street scene, 23” by 27 ¼” framed (est. $10,000-$20,000).
• Seaside Landscape with Gardener (1978) by Marcel Dyf (1899-1985), one of three works by Dyf in the auction, depicting an ocean shoreline with a woman gardening on a bank, signed and inscribed to verso with date/signature (est. $4,000-$6,000).
• La Danseuse, painted in the mid-20th century by Charles Levier (1920-2003), showing two female dancers and artist signed to lower right and to verso. Verso of canvas also has gallery label remnants specifying artist, title (est. $1,500-$3,000).

An American coin silver soup ladle by Thomas Phillips (1774-1843), with a period script “C” to the front of the handle and a design that suggests it was made during Phillips’ first period in Paris, Ky. (1792-1818), 14 inches long, weighing 5.88 ozt, should bring $10,000-$15,000; and a 70-piece porcelain dinner service in the Audubon pattern by Limoges for Tiffany & Co., each piece with the maker and pattern marks to the underside, is expected to reach $8,000-$16,000.

A Ming Dynasty scroll after Qiu Ying (Chinese, circa 1494-1552), depicting a battle and titled Scene of Zixushanglin, made from ink and pigment on silk and likely crafted late Ming or early Qing, with several period seals, should finish at $10,000-$15,000; while a clear and frosted glass Margaret vase by Rene Lalique (French, 1860-1945), from a model introduced in 1929, about 9 inches tall and marked to the underside “R. Lalique France”, is expected to make $6,000-$8,000.

Previews will be held Monday through Friday, January 7th-11th, from 10-5 daily. A preview party will be held on Thursday, January 10th, from 6-9 pm. Light refreshments will be served. Doors will open both auction days, Saturday and Sunday, January 12th and 13th, promptly at 9 am EDT.

Ahlers & Ogletree is a multi-faceted, family-owned business that spans the antiques, estate sale, wholesale, liquidation, auction and related industries. Ahlers & Ogletree is always seeking quality consignments for future auctions. To consign an item, an estate or a collection, you may call them at 404-869-2478; or, you can send them an e-mail, at

To learn more about Ahlers & Ogletree and the Signature Estates Auction planned for January 12th-13th in Atlanta, Ga., visit Updates are posted frequently. You can also follow Ahlers & Ogletree via social media on Twitter, Instagram, Pinterest and Facebook.

# # # #

Elizabeth Rickenbaker
Ahlers & Ogletree Auction Gallery
email us here

Source: EIN Presswire

Gift Ideas for Alzheimer’s & Dementia Patients

Comfort Keepers of Montgomery County, the Main Line and Delaware County.

Serving Montgomery County, the Main Line and Delaware County.

Finding a gift for a senior loved one with Alzheimer’s disease or dementia is not always easy.

Searching for the perfect gift for a loved one with Alzheimer’s or dementia does not have to be difficult.”

— Ian Bongaardt, Owner of CK of Montgomery County & the Main Line

SPRINGFIELD, PA, UNITED STATES, December 20, 2018 / — +

Finding a gift for a senior loved one with Alzheimer’s disease or dementia is not always easy. Fortunately, there are Alzheimer’s gift guides and products that can help make your search stress-free this holiday season. These guides will give you the information you need to purchase a great gift.

Learn more from these gift ideas below for Alzheimer’s and dementia patients.

Gift Ideas for Alzheimer’s and Dementia
Searching for the perfect gift for a loved one with Alzheimer’s or dementia does not have to be difficult.

The Alzheimer’s Association recommends that you first consider what stage of the disease your loved one is in when shopping for a gift for them. As you will see, the choice in gifts for an early stage will be different from ones that are for the late stage of the disease. Thus, the choice of gift depends on the cognitive abilities of your loved one.

In the early stages of Alzheimer’s, for instance, a gift may not be very different from what you’d give your loved one before their diagnosis. There is some memory loss, but it will not detract from the thoughtfulness of your gift. In later stages of the disease, however, sensory stimulating gifts become more important, because the stimulus could bring back some of your loved one’s memories. At this point, your older adult will not be able to recall his or her phone number or even family members names. Since there is a loss communication, you may think this would make it harder to find a great gift. That’s not the case. You can get your elderly parent a blanket, sweater or a picture book. It is easy to make a picture book of your own family photos or you can make one from a collection of photos you gathered from your loved one’s own photo albums.

Here are some gift ideas for Alzheimer’s by stage that you can use when searching for a gift for a loved one this holiday season:

Early Stage Gifts:

Activity books, like crossword puzzles or strategy games. Large piece puzzles will make it easier for assembly. A jigsaw puzzle of a nostalgic scene (e.g. a malt shop) also makes the perfect gift. It will stir up memories, in which you can encourage your loved one to talk about.

Classic movies and television shows than can stimulate your loved one. You can compare your loved one’s favorite movies and television shows with the ones you like. This is a great conversation starter!

CD’s and music that allow your loved one to reminisce and/or a music player.

A memorable photo album or calendar that features special family occasions and family photos. The calendar should be large print, so your older adult can easily tell the day of the week as well as keep track of important dates.
A memory phone that can store photos with the contact information and names of your loved one’s family and friends. It can be dial-less or contain large images as the buttons. The buttons represent family members’ phone numbers as well as ones for fire and police.

You can create a themed gift basket that contains one or more of the above items. An “activity book” basket could contain crossword puzzles, word searches and coloring books along with colored pencils and pens. Another great gift basket theme is “bath and spa day.” It can contain a robe, slippers, bath gel, a battery-operated candle, and scented soap.

Middle Stage Gifts:

Erasable whiteboards that highlight key rooms or areas in your loved one’s home. They are also great for leaving messages and holiday greetings.

A large typed clock that highlights both the date and time. You can get a day clock in various sizes and styles.

Automatic nightlights that will light for your loved one as soon as it gets dark.

An automatic medication dispenser. This will prevent an additional dosage or medication from being dropped and lost.
Simple craft activities that inspire reminiscing. These gifts can include building a birdhouse, a wind chime or an apron. They provide a creative outlet while strengthening coordination skills.

A location device that can track your loved one for when he or she becomes disoriented and wanders. Wandering is a serious concern for dementia patients at this stage. As part of your dementia care, you will need to install extra locks on the front and back doors of your home as safety measures.

Late Stage Gifts:

In the later stages of dementia, sensory stimulating gifts can include:

A fluffy bathrobe or a soft blanket in a favorite color.

Comfortable clothes like sweat suits and shoes with Velcro ties that can make dressing and undressing easier on a loved one. You can also get slippers with velcro ties.

A doll or stuffed animal. They have a calming effect on dementia patients.

Music and CD’s that feature songs from your loved one’s childhood or teenage years.

A fiddle muff, which is a pocket or glove that has items on the inside of it a person can fiddle with. Giving Alzheimer disease patients something to fiddle with has a calming effect on them, just like holding (or petting) a stuffed animal. This sensory stimulation product comes in many colors and sizes.

Many of these holiday gifts can be found in nursing homes that have an Alzheimer’s unit (a floor). On the unit, there are several stations that represent happy memories or life stages for Alzheimer’s patients. One station is of a baby changing table with a lifelike baby doll. This represents when the patient was a new parent. There’s a station with a jukebox containing music from the mid-1950s to the mid-1960s. This is the time period most dementia patients remember the most. There’s also a cooking station with cooking tools and cookbooks. These items bring back memories of cooking, especially a mother cooking for her family or making holiday cookies.

If you still need more information on practical gifts for your loved one, the Alzheimer’s Society of Canada has a list of stores that carry fun dementia gifts. You’ll find a number of great products for every budget, from a large piece jigsaw puzzle and easy-grip gardening tools to weighted stuffed animals and matching games. Whether you are thinking of a photo album or a soft blanket, you’re sure to find a wonderful gift.

Caring for Seniors in Delaware County
Whether it’s Christmas or Fourth of July, our Comfort Keepers are here to provide the care home plan you need for your loved one. We offer a full range of services from dementia and Alzheimer’s to transitioning and interactive caregiving. We are happy to answer your questions regarding care for your loved one during the holidays (e.g. Christmas day) or the best gifts that match your elderly parent’s cognitive skills. Contact us today to schedule a free in-home assessment!

This release was drafted by Results Driven Marketing, LLC: a full-service digital marketing, public relations, advertising and content marketing firm located in Philadelphia, PA.

Related Materials:

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What is Dementia Care?

Ian Bongaardt
Comfort Keepers Springfield
email us here
Visit us on social media:

Source: EIN Presswire

How Marketing To Baby Boomers Unlocks Access To $800 Billion In Capital

92% of baby boomers shop online — and these easy tips will help you hone your marketing strategies to tap into their $80 billion in capital.

NEW YORK, NEW YORK, UNITED STATES, December 18, 2018 / — Did you know that 92% of Baby Boomers shop online as opposed to brick and mortar stores?

Plus, nearly all Baby Boomers regularly use search engines and email, too. That's right — businesses shouldn't just be focusing their attention on Millennials.

Because this digitally engaged demographic has more disposable income than younger target audiences, modern businesses should contemplate investing marketing efforts into capturing the 54 to 72-year-olds.

However, just because Baby Boomers use the same platforms as other age groups doesn't mean you should use the same old run of the mill marketing efforts.

We sat down with Jeff Millman, Chief Creative Officer of GKV — a leading digital agency that has seen particularly poignant success in marketing to baby boomers.

He shared the leading platforms baby boomers utilize, the marketing content that drives revenue, just how much capital Baby Boomers have to spend on products and more.

DesignRush: GKV provides a large scope of customized digital marketing services. How do you learn about each clients’ brand identity and how does that help you create more effective digital campaigns?

Jeff Millman: It depends on our entry point. We are often tasked with building a brand story from scratch, along with the client. We become immersed in every facet of the business and the corporate culture.

I liken it to being the unseen person who interviews the tribemates on Survivor. The trick is to take all the company’s raw footage, so to speak, and edit it into an engaging and sustainable show.

However, when you’re contracted to work on an existing brand with a history and a management team with a track record, you can’t be arrogant or presumptuous enough to immediately start re-arranging furniture.

We concentrate on really uncovering the true vision and the values of the company and bringing them forward in the communications. Shared values can be communicated in so many ways throughout the user experience. This is especially important to Baby Boomers, who demand to know you’re why, not just your where and how.

DR: It's easy for modern businesses to focus on younger demographics who understand digital interactions, but what is the value of targeting other age groups?

JM: The short answer is that baby boomers have a lot of money. The demographic has 80 million people who control $800 billion worth of capital that they are able to spend. That’s nearly 42% of all after-tax income that moves through the U.S. economy.

At the same time, if you are increasing your older American marketing efforts, it becomes more nuanced. You have to know who you’re talking to.

DR: Tell us about the value of the Baby Boomer demographic – a large generation often called the "me generation." What qualities, behaviors and shopping habits do they exhibit that are beneficial to businesses?

JM: Baby Boomers are online, and they are using social media. And their usage, in terms of percentage, is growing at a faster rate than any other demographic.

Baby Boomers are huge consumers of information on Facebook. About 60% of Baby Boomers read online articles for information, 70% watch videos. And a huge amount of those videos are shared with others in their identity networks. Also, Boomers use smartphones.

They’re exposed to and act on mobile ads. So, the days of just TV, radio and print are over. While Boomers still engage with and respond to traditional marketing tactics, the marketing mix towards baby boomers must include digital.

DR: Do Baby Boomers respond well to advertising and marketing on digital platforms?

JM: Video and social media – especially Facebook – are heavily used by Baby Boomers. And they love to share content, mostly because, as we get older, we are more right-brain-oriented. Family, friends and the general human condition become more interesting and important to us.

DR: Because information consumption and distribution are so big with Baby Boomers, would content marketing be a good marketing tactic to invest in?

JM: Absolutely. First, we have greater attention spans! We’ll hang with interesting video content longer than younger people. And, as I mentioned, we are likely to engage with content in all forms if demonstrates shared values and connects with us emotionally.

DR: How can businesses formulate a marketing strategy that integrates traditional and digital components while still creating a consistent brand experience for Baby Boomers?

JM: The biggest advice, from my point of view, is don’t stereotype the cohort. Baby Boomers share a real zeitgeist of values, born of their revolutionary coming of age years in the '60s and '70s.

But when you’re marketing to them, you’ve got to apply some nuance. Baby Boomers aren’t just older versions of their younger selves.

Therefore, businesses can’t just co-opt the symbols, phrases, and music of Baby Boomers and just attach their logo.

Remember, Baby Boomers have been marketed to all their lives and can smell a sales pitch a mile away. Because of that, authenticity and values matter most to them. Anything that comes across as slick and self-serving will not be well received.

DR: It seems like baby boomers share similar qualities – such as a strong reliance on values – with the Generation Z. Have you found that to be true?

JM: Yeah, it’s funny how that works.

For example, the values that brought so many people to the massive 2016 Women’s March — honesty, fairness, respect for every culture, and, of course, respect for women—are equally important to both Gen Z and Baby Boomers.

In many ways, the path of Generation Z was forged by Baby Boomers.

DR: Tell us about some marketing projects you or your team has worked on that targeted Baby Boomers.

JM: I think the biggest one, in terms of changing the rules of engagement, was GKV’s work for the national rollout of the Medicare Prescription Drug program about 10 years ago.

Prior to that campaign, promoting a new Medicare benefit mostly used earned media and very dry, government language kind of advertising.

Our work was completely different. Because the government — unlike successful companies — has no true north vision or values, we created a campaign vision.

The theme was Help is Here. Help in the form of a new, important benefit. Help in understanding the plan and making an informed decision. And that help was available from many sources — government agencies, advocacy organizations, peers, children, and even grandchildren.

We encouraged beneficiaries and their families to become fully informed and then have meaningful conversations about the new Medicare Prescription Drug plan.

Because it was complicated. And we wanted the friends and the grown children of Medicare beneficiaries to become stakeholders in the enrollment process.

We developed a multi-channel campaign based on information, empathy and engagement, with a strong emphasis on empathy. We injected humor into the equation, because, really… who the hell wants to talk about Medicare and prescription drugs?

My favorite line from the campaign was when a woman, who was sitting at a table with her 65-ish Mom and Dad and explaining something from the Medicare brochure, turned to the camera and triumphantly said, “I just made up for 40 years of disappointing my parents”.

The campaign was incredibly successful, with more enrollment than any other government program in history. And the learning was that any organization – even a government bureaucracy – can succeed by being authentic and human.

Recently, GKV built a campaign for a small health insurance plan in New York. The competitive advantage of the company was human touch and local history vs the giant national health plans.

So, we shot video on the streets of the boroughs, with real people, and clearly demonstrated that the plan takes the time to be present in their neighborhoods and understands what is really important to them.

DR: Do Baby Boomers respond to experiential marketing?

JM: Absolutely. We were doing it with baby boomers before it had the name.

The fundamentals of community outreach haven’t changed.

The nature of structures, the way you can use real estate, how to use video technology, all of that has enhanced the fundamental value of street-to-street, person-to-person communication.

Because of that, GKV is well-versed in all of what is now experiential marketing.

It’s the same song, just a different beat. Our mantra is to go to where Baby Boomers live, work, play and pray – especially for our health insurance clients.

DR: What best practices should businesses follow when marketing to Baby Boomers?

JM: I’d say first and foremost, brands should appreciate baby boomers’ acceptance and use of technology and social platforms.

And when advertising to them, regardless of how much the stock libraries suck, don’t show baby boomers photos of grandpa fishing and grandma gardening. That would be monumentally offensive and stupid.

But — and this is important — don’t contribute to the newly-emerging Baby Boomer stereotype — that being the mountain-climbing, motorcycle-riding, super-Boomer adventurer. That’s nearly as tone-deaf as the rocking chair stuff.

DR: Can businesses effectively target several audiences and age groups at once in their marketing campaigns?

JM: Absolutely. There are many brands doing this successfully.

Prudential is doing a hell of a job, in particular. Not only are they talking about the need to save for retirement to millennials and generation X, but they are also speaking to the freedom you have as someone financially prepared for retirement as a Baby boomer.

Volvo is doing a great job as well. Their recent campaign with a family in a Volvo going to a wedding, then throughout other life stages, doesn’t hit any audience in the head. It connects with everyone. It is a great contemporary statement.

DR: Overall, why should businesses pay better attention to the Baby Boomer generation and how will they drive valuable business growth?

JM: Again, the simple answer is 80 million Baby Boomers with $800 billion dollars of disposable income. And they’re not just spending on things they need—like health care—they’re spending it on things they desire. Travel, technology, cars, experiences, stuff for their grandkids.

DR: Anything else to add?

JM: I firmly believe that to be an effective marketer to Baby Boomers, you have to have some on your team. To have the input of people who have lived – and are still living – a similar life is an enormous advantage.

I’m afraid that too many people who are trying to speak to an older or multigenerational audience are just looking at it through the eyes of a 30-year-old copywriter. And really, there is so much more to draw from. The smart guys should have baby boomers on their teams – and that is something that GKV prioritizes.

Are you ready to expand your target audience to Baby Boomers? Click here to contact GKV and get started on your next marketing campaign.

Plus, discover the best digital marketing agencies around the world on

Stephanie M Sharlow
email us here

Source: EIN Presswire

Exceed Solar partners with design firm to develop futuristic sustainable community

Sol Spaces are scalable living spaces leveraging smart technology

Community to leverage renewable energy and community food production

Our communities are becoming increasingly self reliant in both energy and food production as a result of climate change.”

— Stanton Pawchuk, cofounder

EDMONTON, ALBERTA, CANADA, December 5, 2018 / — EDMONTON, ALBERTA, December 5, 2018 – Exceed Solar, a developer of smart, sustainable living spaces and community solutions, is pleased to announce it has partnered with an Edmonton-based design group to develop Canada’s first fully sustainable community of its kind.

The project, located near Pigeon Lake, Alberta, will feature smart living spaces powered by solar energy, and will be focused on sustainability through building micro grid capacity, community gardening and food production for its residents. The project is being spearheaded by Exceed Solar and its partner, Battle Lake Design Group. Together they will form a joint venture company to carry out the project.

Exceed Solar, which builds smart living spaces using cutting edge technology branded under the name Sol Spaces, will supply up to 30 units for the development as well as seasonal greenhouses to aid in localized food production.

Battle Lake Design Group is a full-service design firm specializing in design and development of sustainable residential and smaller-scale mixed-use buildings.

"We have worked with Exceed Solar to provide our extensive knowledge of building systems and cold-climate design to come up with a Net-Zero housing solution," said Arnold Renschler, Managing Director of Battle Lake Design Group. "We know the area, and we're proud to work closely with Exceed Solar on this project."

The proposed community will feature different configurations of the company’s Sol Spaces, ranging from approximately 400 square feet to 1,100 square feet. The Sol Spaces themselves are built with cutting edge green technology, including Insulated Composite Envelope (ICE) panels developed by Manitoba-based Greenstone Structural Solutions.

“This development represents the future of our communities,” said Exceed Solar cofounder, Stanton Pawchuk. “Our communities are becoming increasingly self reliant in both energy and food production as a result of climate change. We are already witnessing rising food costs and supply disruptions, which will further advance the concepts around community gardening and food production.”

The partnership between Battle Lake and Exceed brings together expertise in community development coupled with advanced living spaces that will redefine the future of or communities.

Exceed Solar’s objective is to focus on advanced technology to ensure each building envelope is completely efficient. Sol Spaces also feature smart heating and cooling systems which enables each room to be remotely heated or cooled, saving significantly on energy costs associated with heating the entire home.

The Company’s Sol Space Greenhouses will also be a central focus of the development, enabling residents to produce their own food with capacity to grow in commercial quantities to generate revenue for the community, which can then be invested in expanding the capacity of the micro grid.

“The community demographics line up perfectly,” explained Pawchuk. “Millennials are looking for smaller, more affordable homes and recreational properties, while the baby boomers are seeking retirement properties within an hour distance from any major centre.”

The Sol Village at Pigeon Lake, which will be located approximately 50 minutes from the City of Edmonton, will be officially unveiled in the Spring of 2019 with the area structure plan and design concepts detailing each component of the community.


Exceed Solar creates sustainable, scalable living spaces and community solutions by leveraging renewable energy and smart technologies. Branded under the name “Sol Spaces,” Exceed’s modern living spaces are the next generation of housing solutions, incorporating scalability, sustainability and renewable energy to become the most efficient living spaces available on the market.

Stanton Pawchuk
Exceed Solar
+1 780-752-3605
email us here

Source: EIN Presswire

Dr. Michelle Myers Appointed Provost at Park University

I am excited to have Dr. Myers as our new provost. Her focus on student success and innovation, and her demonstrated commitment to the University will empower her to lead in this critical role.”

— Greg Gunderson, President, Park University

PARKVILLE, MISSOURI, USA, November 1, 2018 / — Following a nationwide search, Park University has announced that Michelle (Shellie) Myers, Ed.D., has been appointed provost of the University, effective immediately.

Myers, who has served as the University’s interim provost since May 2017, joined Park in July 2010 to serve as dean of the School for Education. At the start of the 2016-17 academic year, Myers became dean of the newly created College of Education and Health Professions, a role she held until becoming interim provost.

“I am excited to have Dr. Myers as our new provost as her focus on student success and innovation, and her demonstrated commitment to the University will empower her to lead from day one in this critical role,” said Greg Gunderson, Park University president.

As provost, Myers serves as the University’s chief academic officer and is responsible for faculty development, student assessment and support, and curriculum and compliance. In addition, Myers will provide creative and strategic leadership with a focus on maintaining academic excellence and fostering academic innovation across Park’s 42 campuses across the country and online, while ensuring that quality academic programs are delivered consistently.

Prior to joining Park, Myers served administrative stints as associate dean, assistant dean and acting assistant dean in the Division of Education at Queens College, the City University of New York, as well as interim associate dean of the College of Education and Human Services at the University of Central Missouri. In addition, she served as an assistant professor, then associate professor at UCM, and as assistant professor at Southeast Missouri State University. During her time at QC-CUNY, Myers served as coordinator of the National Council for the Accreditation of Teacher Education.

Myers earned a Doctor of Education degree in curriculum and pedagogy, and a Master of Education degree in teaching physical education, both from the University of Arkansas. She received a bachelor’s degree in psychology from Western Kentucky University.

Myers resides in the Northland (Kansas City, Mo.) with her wife Kim and their daughter. She enjoys spending time with her family, gardening and outdoor activities.

— @ParkUniversity —

Founded in 1875 in Parkville, Mo., a suburb of Kansas City, Park University is a nonprofit, private institution that is a national leader in higher education. In 2000, Park achieved university status and now serves 16,500 students annually at 42 campuses in 22 states and online, including Parkville, Independence and Kansas City, Mo.; Lenexa, Kan.; Gilbert, Ariz.; Barstow and Victorville, Calif.; Austin and El Paso, Texas; and 33 military installations across the country.

Media Contact:
Brad Biles
Director of Communications and Public Relations / (816) 584-6888

Brad Biles
Park University
+1 816-584-6888
email us here
Visit us on social media:

Source: EIN Presswire

Comfort Keepers of Fort Myers Volunteer to Fill and Deliver Food Bags for Elders in Need

In light of the Senior need in the community, Comfort Keepers is ready to give back to those in need.

I was shocked to learn how many elders are unsure they can get the amount and type of food they need to lead healthy lifestyles.”

— Dawn Pudlin, General Manager CK Ft. Myers

FORT MYERS, FLORIDA, UNITED STATES, October 25, 2018 / — +

Comfort Keepers Fort Myers has volunteered with the Lee County Friendship Centers to fill and deliver 60 Friendship Food Bags for elders in need. In light of the Senior need in the community, Comfort Keepers is ready to give back to those in need.

Senior hunger is very real. It impacts areas that most wouldn’t even realize.

According to the Lee County Community Health Report, in 2017, over 55,000 of those 65 years and older in Lee County had experienced food insecurity. This means, 55,000 elders were unsure they would have access to a sufficient quantity of nutritious food.

Elder nutrition is incredibly important to maintain strength, wellness, and ward off sickness. Malnutrition in seniors is a common problem that could be avoided with a healthy and nutritious diet. For those who have limited access and means to get nutritious food, this could seem nearly impossible.

Dawn Pudlin, Comfort Keepers Fort Myers general manager, is constantly looking for ways to give back to the community through charitable acts. After partnering with Lee County Friendship Centers, Pudlin was alarmed with the high statistics of elders with food insecurity.

“I was shocked to learn how many elders are unsure they can get the amount and type of food they need to lead healthy lifestyles,” Pudlin said. “I wanted Comfort Keepers Fort Myers to help in any way we could to lower this statistic.”

Multiple staff members, including Pudlin, helped bag and deliver 60 Friendship Food Bags to seniors in need. Comfort Keepers Fort Myers also donated $500 to aid towards future food purchases.

Teaming up with local charities and help centers in the Lee County area, and beyond, has allowed Comfort Keepers to continuously accomplish their goal of giving back. Comfort Keepers aims to “elevate the human spirit” by providing top-notch senior health care services.

“We are so happy to help in any way we can alongside the staff of Comfort Keepers,” said Pudlin. “Even a small act of kindness can make such a difference!”

About Comfort Keepers Fort Myers:
Comfort Keepers Fort Myers is a leading provider of senior care services for elderly adults and their families in Fort Myers, FL, and the surrounding areas. We are an in-home care services agency, and our team of caregivers and health aides is dedicated to ensuring that your senior loved one leads the best quality of life from the comforts of his or her own home. We offer in-home care, respite care, dementia and Alzheimer's care, and many more. Call us today at 239-590-8999 for information about the services we provide and with any questions you may have.

This release was drafted by Results Driven Marketing, LLC: a full-service digital marketing, public relations, advertising and content marketing firm located in Philadelphia, PA.

Related Materials:

Home Care Nutrition Tips: How to Prevent Malnutrition for Seniors

Home Health Care in Fort Myers, FL

Home Health Aides Recommend Spring Gardening in Fort Myers, FL

Dawn Pudlin
Results Driven Marketing
(239) 590-8999
email us here

Source: EIN Presswire

Crossroads Dermatology opened in Longmont, CO on September 5, 2018

Dr. Sarah Bair brings her dermatology practice to Longmont.

Dr. Sarah Bair brings her dermatology practice to Longmont.

A new dermatology clinic opened in Longmont on Sept. 5th, but Dr. Sarah Bair is to many patients the farthest thing from a stranger.

LONGMONT, CO, USA, October 1, 2018 / — A new dermatology clinic opened in Longmont on Sept. 5th, but Dr. Sarah Bair is to many patients the farthest thing from a stranger. A native Iowan, she moved here in 2010 after she graduated from residency. Initially, she worked at the Longmont Clinic but then took a job in Loveland. Many of her patients from her previous practice there are now seeing her at her Longmont office, and local doctors are already referring patients to her. In addition to Dr. Bair, the Crossroads Dermatology team includes a front desk employee/office manager and two medical assistants. They all come from a dermatology background and have great customer service skills. "I want patients coming into my office to feel like family and my staff and their welcoming attitude really embodies that," says Dr. Bair. "I really love the Longmont community and am excited to be back working here again. Having my own practice is fantastic (along with a ton of work)! It's great knowing that I can make decisions that are in the best interests of my patients without any external influence from administrators."

The doctor's road to dermatology had a few twists and turns. She was an undergraduate finance and pre-med major. Although she'd always wanted to be a doctor, she was interested in other subjects, too. The plan to go straight into medical school after college was upended when, during senior year, her boyfriend was diagnosed with a very serious cancer. "This caused me to question my medical school choice," Dr. Bair explains. "I ended up deferring my admission to medical school and working for a year as a business consultant. I implemented payroll and human resource software. This experience, along with my finance degree, has served me well in starting and managing my business."

During Dr. Bair's time at med school, her interest in dermatology was piqued and she ultimately decided that was the right path for her. She graduated with honors from the University of Nebraska School of Medicine in Omaha, Neb., and holds an undergraduate degree in finance (B.S.B.A.), summa cum laude, from Creighton University. She completed her intern transitional year at Presbyterian/St. Luke's Hospital in Denver and Dermatology residency at the University of South Florida in Tampa, Fla. Dr. Bair is a Fellow of the American Academy of Dermatology. No small thing when you consider that achieving that certification requires completion of an approved residency program, passing a board examination, and participating in a maintenance of certification program (which includes continuing medical education and a repeat board exam every 10 years).

Crossroads Dermatology serves its patients with medical, surgical, and cosmetic care, including the treatment of skin, hair, and nails. Dr. Bair prides herself on offering exceptional care with a personal touch. Medical dermatology comprises most of the business, although a few patients use all three services. Many patients come in for routine checks for skin cancer and rashes, occasionally needing a skin cancer or cyst surgically removed. Dr. Bair says there have been big improvements over the years in new drugs for advanced melanoma. "As dermatologists, we typically do not prescribe these but refer out to the oncologists. Being able to give these patients better survival has been amazing. Of course, as a dermatologist, I focus on education on safe sun exposure and early detection. Most of the melanomas I find are early stage and simply need excision and monitoring."

Dermatologists see patients of all ages, from infants to the elderly, and Dr. Bair acknowledges that it's challenging to try to relate to all patients in all life stages. Most of her patients are older adults, 50 and above, with sun damage, who need regular skin cancer screening and skin checks. This is also the age group that is most interested in cosmetic treatments. On the cosmetic side, Dr. Bair enjoys providing Botox and filler treatments.

Dr. Bair is happily settled in Longmont with her husband and two boys, ages 6 and 8. She enjoys hiking, traveling, reading and gardening. "I feel very privileged to do what I do," she says. "I like to form lasting relationships with my patients and want them to feel like a member of the family when they walk into my office."

If you're in need of medical, surgical, or cosmetic dermatological care, make an appointment with Crossroads Dermatology today.

Special Events
Dr. Bair will be attending the Successful Aging Expo in Longmont on Oct. 9, offering free skin cancer screenings as well as giveaways for product and services. And the public is welcome to come by Crossroads Dermatology's open house from 1 – 6 p.m. on Nov. 7! Enjoy a tour and a free complimentary cosmetic consultation. Dr. Bair will be featuring some cosmetic specials that evening.

Dr. Blair
Crossroads Dermatology
email us here
Visit us on social media:


Source: EIN Presswire

Next Horizon Selected as one of GrowFL's 2018 'Florida Companies to Watch'

Next Horizon was selected from more than 500 nominees due to their top management team, competitive market position and strong community involvement.

SANFORD, FL, UNITED STATES, September 26, 2018 / — Next Horizon is pleased to join 50 Florida companies expected to see significant growth over the next several years as determined by GrowFL. Next Horizon was selected from more than 500 nominees for Florida Companies to WatchSM, a statewide program managed by economic development group GrowFL, in association with the Edward Lowe Foundation.

Next Horizon’s management team, competitive market position and strong community involvement were among several factors that put them in contention for the award.

“These stand-out companies are all led by entrepreneurs, and have demonstrated their capacity and intent to grow,” said Dr. Tom O’Neal, GrowFL executive director. “They also all have critical intellectual property or a niche position that gives them a competitive edge in their markets,” he said.

“Next Horizon is honored that GrowFL has named us among the 2018 Florida Companies to Watch,” said Next Horizon President and CIO Harry Ellis, III. “We are experiencing tremendous growth and are on track to have our best year ever. This is one of Florida’s most prestigious business awards therefore we are extremely proud to be recognized as a winner.”

“This is a strong group of companies that deserve this special recognition given annually to the state's top second stage companies,” said Dr. Chris Morton, GrowFL Chairman of the GrowFL Advisory Board, CEO of NanoPhotonica and a 2015 Florida Companies to Watch honoree. Second-stage companies are defined as those with 6 to 150 full-time employees and between $750,000 and $100 million in annual revenue. There are many programs and incubators promoting start-up businesses; GrowFL is the only Florida program that focuses exclusively on second-stage companies.

The 50 companies named the 2018 Florida Companies to Watch generated nearly $1 billion in revenue and added nearly 1,000 jobs between 2014 and 2017.
Together, the companies project a 50 percent increase in revenue and 40 percent increase in job growth in 2018 compared to 2017.
Companies named to the list will be officially recognized February 9, 2019 at the Straz Performing Arts Center in Tampa, FL. Tickets are on sale now for the awards ceremony.
For more information or to purchase tickets, visit

About Next Horizon
Next Horizon has been serving Central Florida businesses for more than 25 years, making sense of IT managed services, digital marketing, and custom application development. Next Horizon has a track record of reducing costs, increasing productivity and decreasing downtime for our clients. Next Horizon brings award-winning expertise and a people-centered approach to deliver exceptional quality consistently. Next Horizon is led by President, Harry Ellis III, recognized in 2017 as one of Orlando Business Journal’s CEOs of the Year. For more information visit: or call 407-328-9228.

About GrowFL:
GrowFL provides strategies, resources and support, including strategic research and peer-to-peer CEO mentoring and leadership development, to second-stage Florida companies. Created by the Florida legislature in 2009 and grounded in the philosophy of Economic Gardening® — growing existing businesses in a community, region or state — GrowFL is a critical component of the state’s economic development strategy and Florida’s entrepreneurial ecosystem. GrowFL is certified by the National Center for Economic Gardening through the Edward Lowe Foundation. Website:

About the Edward Lowe Foundation:
Established in 1985, the Edward Lowe Foundation is a national, nonprofit organization that supports entrepreneurship through research, recognition and educational programs, which are delivered through entrepreneur support organizations (ESOs). The foundation focuses on second-stage companies — those that have moved beyond the startup phase and seek significant, steady growth. In addition, the foundation has a second mission of land stewardship and is committed to preserving the natural resources and historically significant structures at Big Rock Valley, its 2,000-acre home in southwest Michigan.

Kimbra Hennessy
Next Horizon PR
email us here

Source: EIN Presswire